WHAT IS IT?

According to “Le Robert dictionary”, a flyer is a leaflet or booklet used to announce various events such as a show, concert, theater, etc. It consists of a small printed sheet that is distributed by hand and its purpose is to convey a message or disseminate information. It is a simple and personalized method of communication.

WHAT IS ITS HISTORY?

The history of the flyer dates back several centuries, where it first appeared in France in the 1670s-1680s for promoting early concerts. During this time, it took the form of a postcard and reached its peak as a trendy means of communication. In the 19th century, before the advent of radio and television, the flyer was widely used to reach prospects, attract their attention, and communicate with them. It was distributed by hand, pasted on walls, placed on car windshields, or placed in mailboxes, primarily for cultural events.

WHAT ABOUT TODAY?

Over time, the flyer has evolved, adapting to new communication platforms. Even in the digital age and online advertising era, the paper flyer remains one of the most effective marketing tools. Today, flyers are designed with catchy headlines, attractive designs, aesthetic visuals, and streamlined information, making them sometimes a true work of art. Their advantages lie in their low production cost and easy distribution, allowing for quick reach to the target audience.

HOW TO DESIGN A FLYER?

If you want to print a flyer but don’t know where to start, browse through this slideshow and let your imagination run wild.

Whether you need to print a flyer or simply bring an idea to life, we can offer you a wide selection to create the perfect support according to your desires. Visit our website and if there is still a question, click here to contact us.