Business leaders know the importance of constantly growing their brand awareness. Indeed, it is the brand that defines the very identity of the company, its services, and its values. This is why, to make your brand stronger, you must as visible as possible to your customers, prospects and partners. This is where wall calendars come into play: once they are hung on the wall, they remain there all year round, in full view of everyone. Think of all the offices and conference rooms that have personalized calendars on the wall. If your brand is present on this medium, isn’t it a great daily reminder of your existence to your partners?
Sometimes the numbers speak for themselves, so here are two particularly interesting facts shared by Melissa Ralston, Marketing Director of BIC Graphic :
82% of recipients like to receive a calendar,
70% of these recipients plan to do business with the company that sent the calendar.
Reference: Paper calendars endure despite the digital age, with sales up between 8 and 10% in some cases, Financial Post
The wall calendar stitched with a 3mm center hole
This type of product is certainly the one preferred by companies wishing to send calendars in volume to their customers and prospects. Its production is relatively low-cost because the manufacturing process is relatively basic. The metal stitching and the hole can be done quickly: we associate here efficiency, productivity and simplicity. However, the calendar as an object is not a high value-added product, as good as its wire’o spiral-bound version.
Our tips
It is possible to raise the quality level of this type of calendar by finishing it with different finishes. For example, a glossy lamination on both sides of the calendar will give it more cachet while keeping the purchase price relatively low.
The use of gilded staples will allow you to stand out and catch the eye, once again while keeping costs relatively low.
The Wire’O spiral bound calendar with wall hangers
It is the most qualitative finish, the one that is the most popular with the general public, whether professionals or individuals. The possibility of customizing the color of the binding combined with the quality content makes the calendar a decorative object that can be placed in any space. In addition, the spiral, metal or plastic, offers a longer overall life span of the product, supporting the twelve months of the year very well. However, the cost and production time are higher, so you should think carefully about your strategy, targets and marketing objectives before printing these calendars.
Our tips
Choose large dimensions in order to have at least half of the printed space dedicated to high definition photos. This combination with HUV printing will give your calendar a high quality image of your brand and will make your customers want to keep your calendar in a “place to see” all year round.
cardboard laminated calendar with perforation
This type of calendar is a popular solution because it is the simplest to prepare: only two sheets are needed, i.e. two PDF pages. It is more suitable for large or even very large formats, which guarantees optimal visibility to your partners, with more space to insert personalization and branding elements. It is also possible to add a fabric/nylon string as well as two perforations for a more qualitative overall finish. Nevertheless, this type of calendar finds its limits in the variety of content it can offer because despite the large format, there are only two pages.
Our tips
By adding a glossy lamination on one side, you will first give a high quality look to your print. Moreover, this one will be able to take a much more practical dimension by allowing you to annotate it has leisure with a felt pen type VELLEDA. On the model of a slate board, you can annotate and erase at will your calendar.
In addition to the lamination, you can add reserve areas for selective UV varnish to highlight your logo or certain graphic elements.
You would like to order your own calendar?
